Themes tool

The themes tool is the primary in-depth view of your data. It has several sections that can show you details about the volume/impact of your themes, show you comments from your data and explore more details about your themes. The themes tool also has additional functionality like

Theme volume/impact/score

The main section will show all of the base and sub-themes in your data. 

  • By default your themes will be shown by volume, which is the percentage of meaningful responses that mentioned each of the themes. More details about base and sub-themes.
  • The base themes are shown in the left bar graph, and the sub-themes of the selected theme will be shown in the right bar graph. 
  • You can select any base or sub-theme by clicking on it. 
  • If you have more than 10 base-themes you can expand to see them all using the "Show all themes" button. 
  • You can search for any themes by their name using the "search themes" bar.
  • The details above the themes show you any filters applied to the data, the total number of responses in the current section of data and the total score (if your data contains a core). You can click the down arrow to see the exact number of responses that left a free-text comment, and what % of those Thematic considers meaningful.
  • You can see the negative or positive sentiments by clicking on the smiley faces.

If your data has scores there will be an option to select the impact and score of the themes in addition to the volume. 

  • Impact shows the impact of each theme on your Metric (eg. NPS or sentiment).
  • Score shows the average score of each theme.
  • Impact calculations formulas
  • If you have multiple scores you can select which one to look at in the drop-down menu to the right of the score button. 

Comments section

The right section of the tool shows you comments from the data which are tagged with the selected theme. You can click on a base or sub-theme to select it.

  • In each comment, the sentence which contains the mapped phrase that caused the response to be tagged with the theme is highlighted.
  • If sentiment is enabled in your data the highlighting will be color-coded to the calculated sentiment, green=positive, grey=neutral, red=negative. You are also able to filter for only positive or negative sentiment comment using the faces.
  • You can click the show details button at the bottom of a comment to see more details about the comment.
  • You can scroll to the bottom of the comments to load more.

Inspect theme

At the bottom of the page you can see more details about the selected theme. You can click on a base or sub-theme to select it.

Summarization Tool

This will show more details about the theme. More information here - Summarization


Shows you the volume of the theme in the selected section. If sentiment is enabled you'll also see a breakdown of the sentiment of those responses.


Shows you the changing volume and impact/score of the selected theme over time (If your data contains scores or dates).

  • The graphs show the selected themes volume/impact/score for each time period.
  • You can use the top cog menu to switch between volume as a percentage or raw number. You can also select different time periods (weekly, monthly, quarterly, biannually or 90 days rolling)
  • You can use the lower cog menu to select between the impact/score of the theme.
  • If you have multiples scores in your data you can select which one is displayed using the menu next to "impact on".
  • You can click a time period to see comments from that time period in the comments section.


Shows you how the volume of the themes is distributed across different segments in your data defined by your filters.

  • You can select the segmentation filter using the drop-down menu next to "Volume by".
  • You can use the cog menu to select between volume shown as a percentage or raw number. You can also sort the segments by name or volume.
  • If you mouse over a segment bar you'll see the exact number of responses and if the volume has a statistically significant difference.
  • You can click a segment to see comments from that segment in the comments section.

Related themes

Shows you the most common themes mentioned in addition to the selected theme.

  • The volume graphs looks at responses that mentioned the selected theme.
  • The impact graph looks at the impact of additional themes on the total score of responses that mentioning the selected theme