What is statistical significance?
Statistical significance is a mathematical method to determine if a result is genuine or the result of random chance.
When comparing two results using Thematic, if the difference is described as statistically significant Thematic has calculated there is a 5% or less chance that the difference is because of randomness. This means the difference can be considered genuine and not because of random chance. A statistically significant difference is more likely to create reliable insights than non-statistically significant ones.
Examples of statistical significance
The difference in 'leg room' mentions in 4+ star reviews and 1-3 star reviews is not statistically significant. This means the difference may be caused by random chance and not genuine difference.
The difference in 'missed flight' mentions between 4+ star reviews and 1-3 star reviews is statistically significant. This means the difference can be reliably assumed as genuine and not because of random chance.