How does Thematic work

Thematic uses a variety of technology and systems to enhance your analysis. Here are some details about the key ones.

Themes

Thematic uses a combination of NLP and LLMs to create an original set of themes for each data source. Those themes are fully editable and transparent and applied across all the records. Those themes are used throughout Thematic in the analysis and help you classify and group the responses at scale.

How many customers talked about the pricing in their survey responses? Thematic helps you create and customize the Pricing theme.

More information about theme creation

What are base and sub-themes


Other systems

Thematic uses other systems/methods to enhance your analysis. Here are a few key ones.

Impact - A calculation using your themes and scores to tell you what drives your metric the most

Sentiment - A separate AI system to detect language sentiment so you can see what's frustrating or delighting customers

Summarisation - Uses LLMs to summarise themes in more detail

Summarisation Deep dive - A more detailed summarisation that includes extra context


Data loading

Thematic loads new data via several methods

  • Manual uploads
  • Integrations (Thematic pulls new data daily)
    • Snowflake
    • Data from Medallia, Qualtrics, Survey Monkey etc

Was this article helpful?

Your feedback helps us improve our documentation.