Theme editing best practices
Why edit your themes?
When Thematic initially creates your themes it does so independently and tries to group your themes in a way that makes sense.
However Thematic doesn't have any contextual knowledge of the dataset, as well as goals of the analysis you'd like to do so the themes it produces can benefit greatly from some human tweaks to make the results more accurate, and relevant for your analysis.
These tweaks are quick and simple for you to make, and allow you to leverage the theming power of Thematic.
Attributes of a good themes list
- Easily understood
- Are the themes easily understood if shared with anyone in your organization?
- Actionable and relevant
- Does each theme cover a meaningful topic that could be actioned?
- Do the themes correctly cover context-specific information (eg. acronyms)?
- Reviewed by relevant stakeholders
- Have the themes been reviewed by relevant stakeholders to prevent bias?
What types of changes should I make in the themes editor?
In order of greatest impact
- Renaming themes (To make them more understandable and relevant to your context)
- Deleting irrelevant themes (To maximize the relevant analysis)
- Combining similar themes (To declutter themes with similar enough meanings)
- Rearranging the base & sub-themes (To make the list more specific or general. eg. Cost and Billing could be two separate base themes, or sub-themes under one base theme.
- Modifying a themes mapped phrase (To make it tag more accurately)
- Discovering new themes from untagged comments