Simple tips and tricks for finding and sharing insights
This article describes 4 questions about your data that you can use Thematic to answer. To follow along with your own data open a data set's analytic tools using the Analyze drop-down menu.
What are the most mentioned themes in my data?
What are the most mentioned sub-themes in a base theme?
What themes are having the most impact on my score?
If your data contains a response score (ie. NPS or CSAT) Thematic can calculate which themes are having a positive or negative impact on your score. Use the Impact analytic tool to view the 15 base themes with the biggest impact on your response score.
How has a themes frequency & impact changed over time?
If your data contains dates (ie. Date of survey completion) Thematic can show the change in a themes frequency over time. If your data also contains a response score (ie. NPS or CSAT) it can also show the change in impact over time. Use the Theme Analysis tool and select a theme using the two searchable drop-down menus. Scroll slightly down to see a theme frequency and a theme impact over time graphs.
You can share any of the graphs by taking screenshots or one of these methods and if you'd like to discover more in-depth and complicated insights read the article Advanced tips and tricks for finding and sharing insights.