The Impact analytic tool requires scores in your data eg. Net Promoter Score (NPS) or 1-5 star rating.

The Impact analytic tool displays the scores and effect on score of each base and sub-themes in your data.

What are the different types of impact scores? and how are they calculated?

Impact has 3 sections,

  • The left section shows the impact of the base themes in your data and the total score.
  • The middle section shows the impact of the sub-themes in a base theme.
  • The right section shows data examples of a theme, which can be scrolled through.

  • To see the sub-themes of a base theme, click on the base theme's name.
  • To see the exact impact and volume of a theme, mouse over it.
  • To see data examples of a base or sub-theme, click on the theme's name.
  • To see more information about a data example (all tagged themes or score), click on it.

  • You can view either the impact of each theme on the score or the average score of each theme using the options menu.
  • By default themes are sorted by the biggest impact score, but you can change that using the Options. Comparison difference can be used when filters are applied to sort by the greatest difference in individual theme impact or score.


  • Orange bars show the theme impact for the second filtered set of data. 
  • The data examples will have two sections, one for each filtered set of data. Downloading theme data this way will give you an option for either filtered set of data.
  • Themes will be sorted by greatest impact difference, which you can change using the options.

your  Net Promoter Score (NPS) or other score type. 

The Impact tool calculates NPS or other score type using only responses with a score and text comment and doesn't consider responses with no comment.

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